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Trademark Licensing

The California State University, Long Beach Trademark Licensing Program protects and promotes the trademarks of the University, both domestically and internationally. Creating and maintaining positive relationships with manufacturers, retailers and consumers is an integral part of promoting the University, and helps to ensure that all products bearing the marks of CSULB/Long Beach State are of the highest quality.  CSULB is contracted with Learfield Licensing Partners to manage the licensing process.

What is a Trademark?

shirt with logo


All names and visual representations of California State University, Long Beach/Long Beach State are considered its “trademarks”. This includes all word marks, service marks, names, name variants, nicknames, logotypes, logos, insignia, shields, seals, designs, devises or symbols that refer to the University. Also included are any words, phrases or images that imply association with CSULB or Long Beach State.

 

Prospective Licensees

Manufacturers, producers, and any other entities that plan to use the trademarks of the University, must complete the licensing process and carry an agreement prior to producing, distributing, and selling emblematic merchandise. This includes the use of logos and word marks on all products intended for retail, promotional use, fundraising, university and student organization use (including giveaways).

If you are a manufacturer, producer, or any other entity that would like to use the University's trademarks, follow the links below to register with Learfield and the Fair Labor Association.

University Departments 

University departments who intend to buy or distribute products with the University’s trademarks, must ensure that the vendor they are ordering from is licensed with the University. CSULB has over 200 licensed vendors to choose from. Find our complete list of licensed vendors in the linked sidebar.

To obtain a special order quote from the Bookstore, please contact:

Lily Lopez (Apparel and Gifts, Assistant Manager) at 562-985-7711 or lily.lopez@csulb.edu.

  • Turnaround time for special orders is approximately 3 to 4 weeks

  • Rush special orders are possible for some items (depending on vendor and item)

To obtain a fast quote from the Bookstore, we will need the following information:

  • What item(s) are you interested in purchasing?

  • What are the quantities for each item?

  • When do you need the items to come in? Is there an event date?

  • Is there a specific logo you were interested in using?

    • If so, please attach a .jpeg or pdf file with the artwork or print the artwork, and bring it to Lily Lopez in the Beach Shop office (located in the Bookstore clothing department).

    • Do you want artwork in more than one location? If so, please specify.

Special Order Process:

  • Vendor will be contacted regarding special order (item information, quantity, printing)

  • Quote will be created and emailed to you for approval

  • Once approved, vendor will be contacted to mock up artwork

  • Artwork will be emailed to you for approval

  • Once approved, items will go into production

  • We will contact you once the order arrives to arrange payment and delivery.

Benefits of ordering through the Bookstore:

  • Free Shipping!

  • Free On-Campus Delivery

  • No Set Up Charges

  • Pay Upon Order’s Arrival

    • Campus Accounts

      • Please make sure to include chart field number

    • Procurement Card (P-Card)

    • Credit Cards, Cash, etc.

*Staff and Faculty discount already included in special order pricing

Student Clubs, Organizations, & Groups 

On-campus departments, organizations, clubs, and groups who intend to buy or distribute products with the University's trademarks, must ensure that the vendor they are ordering from is licensed with the University. CSULB has over 200 licensed vendors to choose from. Find our complete list of licensed vendors in the linked sidebar.

To obtain a special order quote from the Bookstore, please contact:

Lily Lopez (Apparel and Gifts, Assistant Manager) at 562-985-7711 or lily.lopez@csulb.edu.

  • Turnaround time for special orders is approximately 3 to 4 weeks

  • Rush special orders are possible for some items (depending on vendor and item)

To obtain fast quote from the Bookstore, we will need the following information: 

  • What item(s) are you interested in purchasing?

  • What are the quantities for each item?

  • When do you need the items to come in? Is there an event date?

  • Is there a specific logo you were interested in using?

    • If so, please attach a jpeg or pdf file with the artwork or print the artwork and bring it to Lily Lopez in the Beach Shop office (located in the Bookstore clothing department).

    • Do you want artwork in more than one location? If so, please specify.

Special Order Process:

  • Vendor will be contacted regarding special order (item information, quantity, printing)

  • Quote will be created and emailed to you for approval

  • Once approved, vendor will be contacted to mock up artwork

  • Artwork will be emailed to you for approval

  • Once approved, items will go into production

  • We will contact you once the order arrives to arrange payment and delivery.

Benefits of ordering through the Bookstore:

Corporate Social Responsibility

Beyond simply protecting the University's trademarks, The Forty Niner Shops, Inc. actively works toward contributing to the ethical fashion movement to create a brighter future for workers’ rights.

Fair Labor Association

The FLA is devoted to combining the efforts of business, civil society organizations, and colleges and universities to promote and protect workers’ rights, and to improve working conditions globally through adherence to international standards. CSULB is a registered member of the FLA and is an avid participant in protecting workers’ rights.

Sumerra

California State University, Long Beach is partnered with Sumerra to manage auditing through their Compliance Management program as an added layer of protecting workers’ rights. Sumerra is committed to improving the life of the everyday worker; reducing risks to the environment, local communities, and people; and enhancing the industry on a global scale.

Featured Companies

League

  • League Collegiate Wear is committed to being in total compliance to the Fair Labor Policy. They go above and beyond by offering a multitude of programs for their employees, including gang rehabilitation and child care.

Third Street

  • Third Street is both a brand and manufacturer that owns and operates their own factories in Missouri. They bring ethical manufacturing to the United States by manufacturing 100% of their products in their company owned, USA facilities.

Nike

  • Nike pursues a sustainable business approach, which includes transparency. Their website discloses all of the factories that source their products. Their goals for 2020 include sourcing 100% from factories that meet their definition of “sustainable”.